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Who are you going to be today?

This project was a follow up to the Arm Party Press newspaper. Using the same persona as used for the newspaper, Leandra Medine a.k.a. The Man Repeller, I was tasked with producing a design that existed in a certain time and place based on my persona.

I chose getting dressed as my "time", with a focus on the inside of shoes as the place. The process of getting dressed is one that requires a lot of planning and thought. It's one of the first things you do every single day. When getting dressed, often times shoes are the final touch and complete the look. Shoes say a lot about a person, they are also representative of the path the wearer takes in life. I wanted the audience of this design to be a person getting dressed, deciding who they want to be for the day, whether that is a trendsetter, a lady boss or a rule breaker. All roles Leandra Medine takes on herself. 

 
 

Trendsetter

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Lady Boss

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Rulebreaker

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Process